This ad was done for an Ad Busters design contest. It was a pretty open ended contest. This did not get in an issue though. it was done in collaboration with my PondFirst coworkers at Frog Design (see next slide)
The concept was to utilize people's energy at the gym -- to make people aware of how much energy they spend, and need to spend to operate things like televisions, cars or the like. I still think it is a great idea.
© copyright 2001 adrian cotter